MY WORK
From tipples to technology and quirky apps to corporate investing—I've dipped my copywriting pen in most sectors over the years. Here are just a few examples.
PLANTING SEEDS WITH GOOGLE FOR STARTUPS
Social, blogs and website content for Google's UK startup arm
Google for Startups is on a mission to support thriving, diverse and inclusive startup communities around the world.
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As one of the smartest companies in the world out to attract the smartest minds—it needed copy that was concise, on-brand and able to amplify its many - often highly technical - initiatives.
SMOOTH-TALKING WITH ASTON MARTIN
Copy for in-car infotainment system
For its new in-car infotainment system, Aston Martin wanted every word to reflect its high-end, luxury feel. I worked closely with the team to perfect the tone of voice while reflecting the technical prowess of the system, giving the driver the full Aston Martin experience, from the moment they open the door.
LAUNCHING A BRAND WITH ETTE
Website, product and social copy for New York's newest vodka brand.
Ette wanted ethereal, poetic copy across all its platforms and products for its official launch. I worked closely with
Ette's Founder to create copy that leaned into the world of storytelling and world-building—all leading back to the mythical place of tranquillity called The Ette Garden.
A SELL-OUT PRODUCT LAUNCH FOR BAMBROWS
Consumer-facing copy for the brand's new tweezer launch
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Known for its gorgeous pastel tones, punchy fonts and - of course - its masterful eyebrow styling, BAMBROWS wanted copy that was equally stylish for its first-ever tweezer launch.
The BAM team encouraged me to have some fun with the copy, leaning on trending phrases and puns. Pluck yeah.
PERMANENT BRAND RECOGNITION WITH TATTOODO
Marketing content support for the global tattoo powerhouse
For Tattoodo, the world's largest tattoo booking platform, I write regular marketing content that engage its audiences with exciting deals and expert advice. With Tattoodo, the focus is always on quality. Quality artists. Quality experience. Quality copy.
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